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Video content is a major component of video streaming services. The increasing availability of streaming services, such as Netflix, YouTube, and Hulu, delivers on-demand access to video content. According to a recent report by NPD, 69% of U.S. consumers watch videos online through streaming services, an increase from 42% in 2015 (NPD group 2013). Once video content reaches the consumer, they are often studied in academia using game-based motion capture techniques, including the following. In some cases, the study may include specific applications, such as a study of how users watch and consume this content on mobile phones,[90,91] or a more general flow of a shorter video clip of a specific moment while studying online broadcast.[92,93]
However, the Sports Video Index considers only the top 500 television shows deemed popular by TV audience ratings, including average viewing time and size of television audience . This index shows that the top 10 television shows, including Game of Thrones, Breaking Bad, and The Walking Dead, deliver more video content (3,762 hours) than the top 100 most popular streaming services (2,798 hours) in a 12-month period. Although the Entertainment Video Index shows that the top 100 television shows (1,569 hours) were watched by 32% of the U.S. population across a 7-day period , the Sports Video Index only tracks television shows viewed by viewers living in a particular region. For example, the Sports Video Index records that the top 100 most popular television shows (1,802 hours) were watched by 26% of viewers living in the Eastern and Central time zones, representing about 7 million viewers (NPD group 2013).
Thus, to study the video consumption of streaming services more effectively, scholars have turned to measurement of third-party data, specifically, around the television viewing of streaming content. The most obvious third-party data, unlike the television viewing of streaming content, counts television viewers. For example, the American Viewers Panel (AVC) c.2010-2012 study, which looked at U.S. d2c66b5586